01 / Content
48
SOCIAL ASSETS / MONTH
4 strategic pillars × 3 formats × 4 weeks.
Still · Reel · Carousel / StoryA connected monthly partnership designed to make better use of the content MOROCCAN TAN already has, sharpen messaging, and continuously improve Meta performance.
The preferred rate reflects a 3-month minimum because the strategy is designed to learn, adapt and improve across multiple campaign cycles.
4 strategic pillars × 3 formats × 4 weeks.
Still · Reel · Carousel / StoryContinuous creative testing, optimisation, fatigue management and scaling — built to evolve, not sit static.
Bi-weekly campaign reviewOne active funnel at a time, up to 2 featured products, confirmation email, special offer, and 2 repurchase follow-ups.
Design + hosting includedSet the content direction, campaign structure, funnel and testing baseline.
Identify which messages, creatives and audiences are generating the strongest response.
Apply those learnings to stronger creative, better budget allocation and conversion improvement.
Creates assets. Strategy, performance interpretation and paid media still sit with you.
May manage multiple services, but content and media can still operate in separate workstreams.
Content, paid testing and performance learning feed one another — so what performs shapes what gets created next.
That is the difference between producing assets and building a creative performance system.
We work primarily with MOROCCAN TAN’s existing photography, product imagery, video footage, approved UGC, campaign assets and approved brand materials.
Turn strong existing material into multiple formats instead of using it once.
Adapt the message for education, desire, objection handling, conversion or retargeting.
Refine hooks, headlines, benefits, CTAs and conversion language.
Use real campaign response to decide which ideas deserve more development.
A strong buying motivation can continue to work while the exact video, hook, opening frame, image or headline begins to lose attention through repeated exposure.
DTC remains the primary focus, while professional / salon-facing content is intentionally included because MOROCCAN TAN’s salon credibility is part of the brand story. Up to 1 dedicated B2B pillar per month is included within the existing 48-asset allocation. If salon activity becomes a campaign priority, the content mix can be reallocated accordingly.
Funnel design and hosting are included for up to 2 featured products per campaign, with CRM integration and a focused follow-up sequence.
If MOROCCAN TAN needs a campaign, launch or promotion to run for a specific week or month, planned content can be reallocated to support it. Campaign-specific assets replace part of the existing monthly allocation rather than being added on top.
DTC, professional / salon content and campaign content all sit inside the same 48-asset pool unless additional production is approved separately. Unused monthly capacity does not automatically roll over.
Delayed approval does not create an obligation for rush production or additional content.
More frequent, recurring or material work outside scope is quoted separately before work begins.
New photography or video shoots and any external production resources required to create them.
Additional funnels, major website / Shopify changes, or complex integrations outside the agreed campaign scope.
Google Ads, TikTok Ads, Pinterest Ads and other paid media platforms unless separately scoped.
Core CRM access is included. Premium or advanced CRM functionality, AI agents, advanced automations, SMS automation setup, WhatsApp automation setup, SMS / WhatsApp platform charges, email setup, sender or domain verification, email-address verification, high-volume email delivery, and third-party software / API fees are additional.
Daily comment moderation, inbox management, customer-service handling, returns, fulfilment and order-management work.
Meta advertising spend is paid separately and directly to Meta.